Are you struggling to keep up with the avalanche in accounting technology? Want to know about the latest tools, what they do and how to use them? And what does it all mean for the future of accounting – and of accountants?

Hi, and welcome to Digital First. This blog is about imagining a future where an accountant interprets streams of information to find the fastest way to grow their client’s business. It looks at all the latest technologies from established and new software companies weigh up their usefulness and provide independent advice on what works and how to use them.

What does Digital First do for Tech-savvy Accountants?

Digital First covers news and opinions on accounting technology and is read by tech-savvy accountants who understand the importance of technology in establishing the competitive advantage. It started in 2011 tracking the rise of online accounting software companies in Australia and now also follows the transition of desktop software companies to the cloud.

Digital First is also fiercely vendor independent – it is provided as a service to its readers. If you have a question, comment or criticism, throw it at the editor Sholto Macpherson: Sholto@digitalfirst.com.

Digital First often runs opinions by these tech-savvy accountants on topics such as the commoditization of compliance, the shift to a business advisory, competition with bookkeepers and how to automate accounting firms.

Digital First is unashamedly pro-cloud. If you’re still wondering why cloud accounting is such a big deal, check out the Beginner’s Guide to Online Accounting. In summary, it’s all about a shift to real-time accounting data on mobile devices, and sending and receiving information to other online programs and services.

Digital First is written mostly by Sholto Macpherson, an online accounting software analyst and business technology journalist since 2000 and editor and publisher of Digital First. Sholto also writes about accounting technology for broadsheet newspapers, magazines in accounting associations, industry blogs and speaks regularly at accounting technology conferences, guest podcasts, and radio.

Sholto now works as an analyst advising accounting firms and accounting software companies on trends in accounting technology. You can read detailed research on specific technology areas for accounting firms in the Macpherson Report.

The best way to keep in touch is to sign up for the weekly newsletter in the right-hand column. You will receive regular updates on cutting-edge accounting technology, new ideas for applying it on accounting firms, and an ongoing debate about where it’s all going.

Digital First also has an active Twitter following (3,000+) with many cloud accountants, software developers and cloud consultants debating the latest themes. Digital First also shares new ideas about running online businesses (drones, automation, robotics, etc.) and big fintech ideas such as Bitcoin and crypto-currencies.

If you’re still looking for more ways to follow Digital First, you can follow our Facebook page and join our LinkedIn Group, Cloud Powered Businesses.

So that’s Digital First. What are you waiting for? Sign up to the newsletter and enjoy the ride.

Still not sure? Check out the Beginner’s Guide. It will give you a good idea of what to expect.