UPDATE: Campaign launch date added.
Intuit has launched an aggressive marketing campaign by giving accountant and bookkeeper partners a heavily discounted price for its most featured online accounting program. QuickBooks Online Plus was available for the next four months for just $5 per month. (The campaign launched on 13 January.)
Accountants and bookkeepers could sell the software to clients for the standard retail price of $35 per month or pass on the full discount. The discount was valid for the life of the subscription.
A promotional email sent to Intuit ProAdvisor partners highlighted the inclusion of inventory and the unlimited number of users with each licence, both competitive differences. Xero lacked an inventory feature and MYOB AccountRight Live charged extra for more than five users.
Intuit included free payroll services for up to 10 employees until 31 July 2015 as part of the promotion. After that date QuickBooks Online users would be charged a separate fee by KeyPay, which provided the integrated payroll.
Intuit’s discounting far exceeded competing programs. Xero gold, silver and bronze partners received 25 percent, 20 percent and 15 percent respectively from the standard retail price for full versions of Xero’s online accounting program. A Xero gold partner would still need to charge their client $37.50 per month for Xero’s standard program, which cost $50 per month.
The Intuit campaign was launched today until 30 June.