Saasu Launches Referral Program, Says ‘Advisors Don’t Want to be Debt Collectors’
Cloud accounting company Saasu has launched a revenue share program that pays accounting partners a commission without the partner needing to pay the subscription on the client’s behalf.
“This tackles a major headache experienced by most accounting and bookkeeping firms who join accounting software partner programs,” said Marc Lehmann, CEO of Saasu, in a press release. “It typically sees them become debt-collectors and administrators on behalf of the vendor. This approach often comes at a huge cost in time and real dollars.”
Saasu claimed it had the most generous scheme with up to 20 percent commission for as long as a client retained a relationship with their managing partner. Partners could either hold the subscription for the client or give it directly to Saasu. In the latter case, the administration and billing for the software was managed by Saasu and not the partner.
All accounting software companies offered referral programs of various sizes and conditions. Xero only paid commission to partners that paid for their clients’ Xero subscriptions themselves, with the cost of the software bundled into the partner’s service fees. Partners who handed a client’s subscription to Xero could still count it towards their status in the partner program to receive rewards such as free practice management software .
“Advisors don’t want to be debt collectors for big software companies and they are tired of being treated like free software sales people,” Lehmann said. “Often Business owners want control of their data but the advisor may have that” if they hold the subscription themselves.
Saasu, one of the last accounting software companies to offer a referral program, had shied away from the practice in the past. The change of mind indicated the company was increasing its marketing activity to counter campaigns in Australia waged by MYOB, Reckon, Xero and Intuit.
A marketing campaign in August will give rebates on migrations of up to a year’s value of software, a saving of several hundred dollars for the business owner or accountant.